Meet Rory Craig, the mastermind behind WineStation, Ireland's most exciting wine destination. With roots at Melbourne's iconic Prince Wine Store, Rory's journey from van driver to WSET diploma holder is a testament to his passion and expertise. Inspired by the Aussie approach to wine—fun, informal, and accessible—Rory brought this ethos back to Ireland in 2018, launching Station to Station Wine.

Now rebranded as WineStation, Rory's vision is clear: wine should be enjoyable for everyone, not just the connoisseurs. His innovative promotions like "Game of Rhones" and "Does Banksy Drink Wine" have made wine fun and approachable. The rebrand signifies a broader ambition, with offerings that cater to both novices and seasoned experts.

WineStation is set to revolutionize the Irish wine scene with curated boxes, the A to Z of Wine, and Deep Dive packs. Rory's mantra, "Don't be afraid—it's only wine!" encapsulates his mission to make wine accessible to all. With a focus on customer feedback and innovation, WineStation promises an unparalleled retail experience. Whether you're a first-time shopper or a seasoned expert, Rory invites you to discover the joy of wine with WineStation. 🍷